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Brand & Style Illustration

Terra Natura

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A global identity project for one of the first zoo-immersion projects in Spain.

The initial project for Terra Natura Benidorm contemplated three large areas dedicated to Nature: South Asia, Central America and the Mediterranean. A great deal of documentation work was carried out to address not only the identity and style of the park, but also other applications such as clothing and merchandising. The illustration was the key feature, choosing a style evocative of the great adventure travels.